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Changing our relationship with food

LoveSeitan Trade Information Portal

Welcome to the trade section of our website. Within this section you will find all of the information you need about our product, the formats and flavours we offer, the sectors we supply and examples of cuisines that seitan is widely used in. There is also a comprehensive gallery of real life examples of our products in use and testimonials from some of our regular customers.

About Us
LoveSeitan are the leading manufacturer of seitan products in the UK. We have developed a unique process for making seitan with unrivalled texture and flavour in our fully vegan,  BRC Grade A accredited facility. We supply food service, manufacturers, wholesalers, distributors and retail outlets.

All of our products are made from natural ingredients, are soy free and are high in plant based protein.

Contact Us

If you would like more information regarding our products please get in touch by calling 0333 200 7314 or via


Seitan is quite simply a healthy, low fat, plant-based, protein-rich food. Although it is made from wheat, seitan has very little in common with flour or bread. It is also known as “wheat meat”, “wheat protein” or “wheat gluten”. When cooked, seitan becomes quite similar to the look and texture of meat making it a popular substitute for vegans, vegetarians or anyone interested in reducing their intake of animal products. Its dense firmness gives it a meat like texture when compared with tofu and tempeh.

It is documented that people have been eating seitan (albeit by other names) in China, Japan, Vietnam and other East and Southeast Asian Countries since the 6th century.

The term seitan is thought to have come from the combination of several words: sei, meaning “made of” or “proper/correct” and tan, the first character in the Japanese word tanpaku, which means “protein.” It was coined in the early 1960s by the Japanese philosopher and founder of the macrobiotic diet George Ohsawa (1893 – 1966) who brought seitan to the West in the early 1960s. Seitan is popular with anyone reducing their meat consumption who are looking for a high protein, low fat product.
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