Jump to today and the thought of every household in the UK popping a joint of beef into their oven on a Sunday morning is not a sustainable scenario. Meat accounts for nearly 60% of all greenhouse gases from food production and if we are serious about reversing climate change, we must look at our diets. Grazing animals require a lot of land, which is often cleared through the felling of forests.

Vast tracts of additional land are cleared to grow their feed. 90% of soy production alone is used to feed animals that are then used as food. The difference in emissions between meat and plant production is stark – to produce 1kg of wheat, 2.5kg of greenhouse gases are emitted. A single kilo of beef, meanwhile, creates 70kg of emissions.

Seitan is the new roast of choice. Replacing the meat in your roast with seitan will not diminish it in any way. They contain similar amounts of protein and calories but meat is much higher in fat. The fat in seitan is heart-healthy, monounsaturated fat compared to the fat in meat is mainly saturated fat which is a major contributor to heart disease.

Pubs across the UK are now offering our seitan roast as an alternative to traditional meats and it is going down a storm!